OK, the economy may not be the best for locating work as the nations unemployment rate still over 9 % (10/18/2010) it is very difficult to find a job. The everyday Joe is competing with his neighbor who has a MBA, his wife and their recent college graduate for the same entry level data entry job!.
On the reverse side many people who have taken jobs during this stint of high unemployment maintained their previous salary, took a pay/benefits cut and the work load doubled! People with MBA's are doing data entry, fast food and retail jobs that come and go with consumer confidence. Those who kept their job are on "salary & bonus freezes" reduced benefits and when their cubical buddy goes they get the extra work load- so unemployed, the grass is not always cushier in the office either!
The great news is that the economy is showing signs-slowly- of recovery as retail is gearing up for holiday events: IE spending money on marketing! This means more opportunities open every day for promotions and demonstration work through out the holiday season and beyond.
Retail Psychology 101 - What we push, you will buy!
Companies know that once a person is in the store they can influence and even change a persons buying habit by enhancing the buying experience through sight, sound, touch and taste. The main way many stores do this is by offering product demonstrations, sampling, information and coupons to shoppers in the store. Face it you know what you need to buy and what you want to buy but stores take it one step further by switching your brand loyalty in the form of sales, coupons and trials at the store!
Product Demonstrator & In Store Promotions Event Personal:
When you walk through the store the people standing behind those tables and around those displays sometimes work for the store but often are hired as "independent contractors" through a marketing agency working with that store. Everyone from students, teachers, stay at home parents and retired folks seeking a flexible, part time weekend schedule enjoy doing this type of marketing work as it pays well and gives flexibility. Many aspiring actors, models and artist work these types of events to work in their field while waiting to "make it big."
Independent What?
Due to the spartatic nature of this work- meaning you might have one demo or seven demos with a company in a month- it is often viewed as supplemental income. Due to this it is very important to note if the company is hiring you as a part time employee or contract employee. If you are a part time employee taxes are deducted and you might get some benefits through the company with restrictions on if you can or can not work for a competitor or similar job.
Independent Contractors are are contracted labor meaning you provide all of your own tools, equipment, supplies and such for the events. While taxes are not withheld you do get all the perks that range from write offs and deductions on items used and expenses incurred- so check with your local tax person for details! Also,depending on state laws you may or may not have to report that income for tax purposes depending on the amounts earned. You also get the flexibility of taking a assignment or turning it down if you have other plans or you work with multiple companies.
Good News for the Unemployed:
If you are unemployed, receiving benefits and work with a company as a independent contractor you can take one event or several to stay and stay under your "additional weekly earnings" typically, without impacting your benefits.Of course every state runs differently so check with your local and state unemployment office first.
Excellent News for the Underemployed:
While your normal everyday job may not be the most rewarding, only part time or just not a good fit you can make the best of it by looking for exciting ways to work odd shifts, weekend gigs and other jobs as a contractor. This way your not taking on a second job and get the flexibility you need to balance your life!
Demos for EVERYTHING!
Demo's & Promo's covers every type of product on the planet! From Wine and Alcohol, health and beauty, cooking and sampling, street teams, pharmacy, beverages, automobiles and thousands more all use promo and demo event staff to reach the masses in big cities like New York to small towns like Price, UT! No matter where you live opportunities are out there!
Need A Place to Start?
Check out NCiM, we are one of the oldest and largest in store marketing companies in the country and we specialize in cooking, sampling, and coupon events for many retailers across the country. We are expanding to national manufacturers who produce, spirits, pet food, and health and beauty! We hire as independent contractors and give you training with access to all the tools you need to be successful!
About the Author:
Chad is a national recruiter for NCiM who handles recruiting and training effort for about 10 states and several clients. He enjoys tech, trends, social media and helping people find and obtain "Creative Lifestyle & Time."
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